Connect with us

Our Brand, Refreshed

For over 50 years, we’ve built products alongside our partners — on factory floors, during scale-ups, and through moments when conditions didn’t go as planned.

Working this closely has shaped how we see the market changing. Today, success isn’t defined by ideas alone, but by how reliably those ideas can be delivered across shifting requirements and increasingly complex production environments. Resilience, in practice, means staying aligned as expectations evolve.

Our brand refresh is a reflection of that learning, a visual representation of our commitment to evolve with our partners, by refining how we collaborate, how we execute, and how we communicate the value we deliver, from launch through lifecycle.

What's Evolved, and What Endures

Our brand has evolved in the same way our work has evolved, shaped by long-term partnerships and real-world execution:

  • At the centre of our identity, the infinity remains — the symbol of continuity and resilience that we build into our partners’ products as they grow, scale, and adapt over time.
  • Our updated colour palette and typography bring clarity and energy to how we present ourselves, closer to how our teams operate in practice: experienced and decisive when navigating complexity.

Together, our refreshed brand clearly communicates how Season Group works today: grounded in manufacturing realities, aligned across teams, and focused on delivering value that holds up beyond the initial production run.

Get to know our story

How This Shows Up in Our Work

Our refresh isn’t limited to visuals. It follows changes we’ve already made in how our teams work together.

For every build, design, engineering, and manufacturing are brought into the same conversations early. This shared context shapes decisions from the start — from design choices informed by manufacturability, to production planning that accounts for supply constraints, regional transferability, and long-term support.

  1. Design decisions informed by real production data: Engineering and manufacturing work together early, using first-hand data to reduce rework and keep timelines intact.
  2. Manufacturing built for scale and continuity: Our global production footprint allows builds to scale, transfer, or adapt as conditions change, without compromising quality or delivery.
  3. Connectivity expertise that supports products in the field: Through SG Wireless, we help customers integrate and support connectivity in ways that align with production realities and lifecycle needs.

The result is execution that’s more resilient to change and easier to scale as products move from concept into the field.

Explore our services

Guided by Experience

With decades of experience working alongside partners and teams across regions, Season Group’s leadership has had a front-row seat to how design, manufacturing, and connectivity have changed — and what’s remained constant.

In this conversation, our CEO shares how such observations shaped the refresh, and how they continue to guide the decisions we’re making as we move into our next phase of operations.

Explore the Site

We’ve updated our website to reflect how Season Group supports products across their full lifecycle, so you can quickly see how we can fit into your product roadmap.

  • See how we support customers in practice: Explore real-world success cases that show how our teams work across design, manufacturing, and deployment to deliver resilient outcomes.
  • Understand what we do: Learn more about our services across design, manufacturing, and connectivity — and how they come together to support products through lifecycle.
  • Get to know Season Group: Dive deeper into our story, values, and how we operate as an integrated global team.
  • Stay up to date: Visit our newsroom for updates, insights, and perspectives from across the organization.

Have a Project in Mind?

Whether you’re early in development or planning to scale, we’d be glad to connect.

Connect with us